Epic Games has been known for its popular game engines like Unreal Engine and Fortnite, but did you know that they also have a significant amount of resources dedicated to free games? In this article, we will explore the shocking truth behind Epic’s spending on free games.
Firstly, let’s look at some statistics. According to recent reports, Epic Games has spent over $1 billion on Fortnite alone. To put that into perspective, Fortnite was released in 2017 and has since become one of the most popular multiplayer games in existence. It’s clear that Epic is willing to invest a lot of money in keeping Fortnite running smoothly and adding new content to keep players engaged.
But it’s not just Fortnite. Epic Games has also been investing heavily in other free games, such as Rocket League and Paragon. In fact, according to one report, Epic Games spent over $10 million on Rocket League alone in 2019!
So what’s the reasoning behind this? Why is Epic Games willing to spend so much money on free games when they could be making even more from paid games? The answer lies in the long-term strategy of building a loyal community. By investing in their free games, Epic is able to attract a wider audience and build a strong base of players who are more likely to also play their paid games.
Additionally, free games can be used as a marketing tool for Epic’s other products. For example, Rocket League has been used to promote the upcoming Fortnite World Cup tournament and Unreal Engine has been used in the creation of many popular free games.
In conclusion, Epic Games is willing to spend a significant amount of money on free games because they understand the value of building a loyal community. By investing in their free games, Epic is able to attract a wider audience and build a strong foundation for future success.